ZabonEx

ZabonEx is a B2B SaaS platform based in Oman that provides real-time, customer-level demand forecasting for food and beverage producers, distributors, and retailers. It integrates with a customer's existing point-of-sale and inventory management data (no new hardware or technical integration required) to calculate optimal product quantities for dispatch at the product and outlet level, aiming to reduce spoilage and stockouts while accounting for factors like shelf life, minimum delivery volumes, and logistics routes. The company was founded by Hatim Moosa and Almuhannad Al Balushi, two former colleagues at Omantel who worked together for about five years before starting the venture. ZabonEx emerged from Omantel's internal innovation program (Fikra) and was presented among Omantel Innovation Labs' accelerator cohort. In 2025 it raised a $100,000 pre-seed round led by Future Fund Oman and ITHCA Group to expand its predictive engine, grow its tech team, and pursue regional expansion beyond Oman.