WaffarX

WaffarX is a cashback marketplace based in Cairo, Egypt that lets shoppers earn a percentage of their purchase amount back as cash when they buy through its site or app at partner online retailers, rather than through points or vouchers. It was founded in 2018 by Ezz Fayek, Mahmoud Montasser, and Ahmed Kamal, and describes itself as MENA's first cashback provider. The platform also aggregates daily coupon codes and promo deals, including seasonal campaigns for events like Ramadan, Black Friday, and Cyber Monday, and by late 2021 had grown to more than 260 merchant partners and over 450,000 members. In December 2021, WaffarX raised an undisclosed multi-million-dollar funding round led by Silicon Valley firm Lobby Capital — its first MENA investment — with early-stage investor A15 also participating.