Userguest
AI-powered ads and on-site personalization that turn hotel website visitors into direct bookings.
Userguest is a hotel technology company that helps independent and group hotels increase direct bookings and reduce dependency on online travel agencies (OTAs). Its platform combines two products: AdsPlus, which runs AI-managed paid advertising campaigns to attract high-intent travelers to a hotel's own website, and ConvertPlus, which uses personalized on-site messages, social proof notifications, and smart pop-ups to convert those visitors into direct bookings. The company was founded in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, a team with backgrounds at companies including Expedia, Booking.com, and Google. Userguest is frequently described in African/Moroccan tech press as a Moroccan-founded startup, though several funding-news outlets (Silicon Canals, PhocusWire, Crunchbase) describe it as Amsterdam-based, so its exact legal headquarters is ambiguous across sources. The company reports operating in more than 30 countries and having generated over $100M in direct revenue for hotel clients since 2019. In 2024 it raised a €2.2M seed round.