Trendster

Trendster is an influencer marketing platform based in Cairo, Egypt, that connects brands and agencies with social media influencers to plan, execute and manage marketing campaigns. Founded in 2017 by Clorinda Siag and Ali Ezzat, it positions itself as the first data-driven influencer marketing platform in Egypt. The web platform lets brands search for influencers, publish campaign briefs, and manage collaboration through a dashboard that supports content approval, scheduling, communication and influencer payments. Trendster also has iOS and Android apps that give influencers a way to discover and apply to brand campaigns. Clients referenced on the company's website include large consumer brands such as PepsiCo, McDonald's, L'Oréal and Snapchat. The company has raised roughly $250,000 in funding to date.