Taffi

Taffi is a Saudi personal-styling platform founded in Jeddah in 2021 by Shahad Geoffrey and Pradeep Bisht. Customers complete a style quiz covering measurements, budget, and style preferences, and Taffi's algorithm plus human stylists return curated, shoppable outfit recommendations pulled from partner retailers such as Ounass and Farfetch. In 2023 the company introduced Amira, an AI stylist feature marketed as one of the first of its kind in the Middle East, aimed at generating outfit suggestions that match a customer's style and budget automatically. Taffi closed a seed round of over $2 million and serves customers in Saudi Arabia, the wider GCC, the UK and the US. It also offers a merchant-facing product, sold as a Shopify app ('Taffi StyleGenie'), that lets e-commerce stores embed AI styling and product-discovery widgets for their own shoppers.