Salla

Salla is a Saudi SaaS e-commerce platform for building and running online stores, bundling storefront themes, payment gateways, shipping integrations, point of sale, an app marketplace and a public developer API. It serves small and mid-sized Arabic-speaking merchants in Saudi Arabia and the wider Gulf, with a free Basic plan alongside paid Plus (SAR 990/year) and Pro (SAR 2,990/year) tiers. Founded in 2016 and headquartered in Mecca, Salla raised a $130 million pre-IPO round led by Investcorp in March 2024 and reports more than 68,000 active merchants.