Playhera
Game publisher and esports tournament platform for MENA gamers.
Playhera is a Saudi-founded game publishing and esports platform focused on the MENA region. It publishes and localizes mobile and PC games for Arabic-speaking audiences, and provides tools for organizing and running esports tournaments for players, teams, tournament organizers and content creators. In partnership with Zain KSA's esports arm, Zain Esports, Playhera launched 'Playhera MENA', a regional joint-venture platform combining game publishing, cloud gaming delivered over Zain's 5G network, tournament hosting, and e-commerce/merchandise for gamers, offering over 50 games at launch. Playhera is listed as a portfolio company of the Saudi venture capital firm Impact46. Its apps are available on iOS and Android, with content offered in both Arabic and English.