Miswag

Miswag is an online marketplace founded in 2014 by Ammar Ameen and headquartered in Baghdad, Iraq. Often cited as Iraq's first and largest e-commerce platform, it connects local and international brand retailers with Iraqi consumers, offering categories such as electronics, appliances, and general merchandise, with same-day or 24-hour delivery for orders within Baghdad. Between 2016 and 2019 the company raised roughly $3 million from Iraqi and international investors, followed by a $1.6 million pre-Series A round announced in 2021. In November 2024, QiCard (the International Smart Card Company), an Iraqi fintech and card-issuing company, acquired Miswag in a reported seven-figure deal. Miswag continues to operate under its own brand as an independent business unit while integrating with QiCard's SuperQi app and services, including a buy-now-pay-later offering; reporting since the acquisition describes significant growth in the platform's order volume.