Goldady
App for buying, saving, and trading fractional physical gold and silver in Egypt.

Goldady is a digital gold-investment platform operated by GD Egypt for Metal Trade, an Egyptian joint-stock company based in Cairo. Through its mobile app and web wallet, users can buy, save, and sell fractional ownership of 24-karat gold bars (from 1 gram) and 999-purity silver bars (from 1 ounce) at live market prices, with holdings backed by physical metal that is vaulted and insured through a partnership with EgyCash. The company describes a pooled-allocation model that lets retail users access wholesale-style pricing and save on fees compared with buying from traditional jewelers, and offers an e-commerce option to convert holdings into physical delivery. Goldady was founded around 2020, is backed by AUC Venture Lab, and its co-founder Rafy Kourouian previously served as MENA CEO of ISI Emerging Markets.