Floward

Floward is an online flowers and gifting platform that sources cut flowers directly from growers, arranges them in its own studios and delivers same-day through a company-run refrigerated fleet, alongside cakes, chocolate, perfume and branded gifts. Launched in Kuwait in 2017 by Abdulaziz Al Loughani and Mohammed Al Arifi and now headquartered in Riyadh, it operates in around 40 cities across nine countries including Saudi Arabia, Kuwait, the UAE, Qatar, Bahrain, Oman, Jordan and Egypt, plus London. It has raised about $190 million, including a $156 million pre-IPO Series C in February 2023 led by Aljazira Capital, Rainwater Partners and STV.