Dsquares
Cairo-based loyalty and rewards program platform for banks, telecoms, and retailers across MEA.
Dsquares is a Cairo-based loyalty-solutions company founded in 2012 by Marwan Kenawy, Ayman Essawy, and Momtaz Moussa. It runs the technical, operational, and commercial side of customer loyalty and rewards programs on behalf of enterprise clients in banking, telecom, FMCG, retail, and oil & gas, including Vodafone, Orange, and Barclays. Its network spans more than 900 brands and 11,000+ outlets across Egypt, Jordan, Romania, Kenya, Tanzania, Morocco, Saudi Arabia, and the UAE. Product lines include Loyalty 360, a configurable loyalty-program builder, and Couponz, a coupon-management tool distributed via SMS, IVR, and online channels. Dsquares later acquired a majority stake in Prepit, an Egyptian AI-driven loyalty SaaS platform for the food-and-beverage sector. In December 2020 the company raised growth funding from Egyptian private-equity firm Lorax Capital Partners (which also bought out an existing stake held by Ezdehar Management), with earlier backer Algebra Ventures continuing to participate.