Convertedin
A unified marketing operating system helping e-commerce brands run and measure ad campaigns across channels.
Convertedin is an Egyptian marketing-technology company, founded in 2019 by Mohamed Fergany, Mohamed Atef and Mustafa Raslan, that builds a 'marketing operating system' for e-commerce brands. The platform centralizes ad data, campaign execution and payments across channels such as Google and Meta, aiming to help brands run personalized, scalable campaigns, improve return on ad spend and lower customer acquisition costs; its own materials cite serving 8,000+ businesses and processing millions of dollars in monthly ad spend. The company is headquartered in Egypt with operations extending to Saudi Arabia, the UAE and, following a 2022 funding round, Brazil, serving both homegrown and multinational brands across MENA and Latin America. In August 2022, Convertedin raised a $3 million seed round led by Merak Capital with participation from 500 Global and MSA Capital. It was also selected for the October 2023 500 Global / ITIDA scale-up programme in Cairo.