Bonat

Bonat is a Riyadh-based customer engagement and loyalty platform for retail and food & beverage merchants. It combines analytics, AI-driven marketing automation, and behavior-based campaigns with features such as customizable loyalty programs, customer segmentation, review management, digital gift cards, and SMS/email communication tools, accessible via a web dashboard, tablet interface, and mobile apps. The company says it supports thousands of stores across Saudi Arabia and connects with more than six million end users, with over 470,000 rewards redeemed and 35 million points earned on the platform. Bonat raised a $6 million Series A round led by Tali Ventures (the venture arm of Saudi telecom operator stc group), with participation from ANB Seed Fund, Rua Growth Fund, RZM Investments, and angel investors, to expand its AI infrastructure and grow into new verticals.