blnk

blnk is an Egyptian fintech company that provides point-of-sale (POS) consumer financing and buy-now-pay-later style installment loans to shoppers at partner merchant locations. Customers can apply for credit directly in-store using only their National ID, with approval in minutes and no application fees, and repay over terms ranging from about 6 to 36 months. The company operates through a network of more than 3,000 partner merchants across Egypt and is licensed by Egypt's Financial Regulatory Authority (FRA). blnk was founded in 2021 by Amr Sultan and Tarek Elsheikh with the goal of expanding access to consumer credit in a market where credit card penetration is very low. In June 2026 the company announced $37.1 million in combined equity and local debt financing, in a Series A equity round led by Algebra Ventures with participation from the SANAD Fund for MSME, Endeavor Catalyst and Emirates International Investment Company; this followed an earlier 2022 raise of roughly $32 million.