Baytonia

Baytonia is a Saudi Arabia-based online furniture and home decor marketplace headquartered in Jeddah. Founded in 2014 by CEO Karam Rajab and COO Ibrahim AlHowaish, it began as a bootstrapped e-commerce retailer selling dinnerware before expanding into furniture and homeware categories. The platform lists over 25,000 products from more than 500 sellers across categories such as furniture, home decor, kitchenware, textiles, and outdoor products, and operates a B2B portal offering full-furnishing solutions including pickup, listing, storage, assembly, and delivery logistics for business, consumer, and government customers. It combines its own private-label home brand with third-party seller listings. In May 2023, Baytonia closed its first external seed funding round, led by Khwarizmi Ventures, after operating profitably as a bootstrapped company for years.