Methar
Discover sponsorship opportunities, agree on terms, and measure results.
Methar is a Saudi sponsorship marketplace and management platform connecting sponsors with rights holders across sports, entertainment, culture, events, and digital content.
The platform brings the entire sponsorship journey into one place: discovering and publishing opportunities, comparing options, communicating and negotiating, agreeing commercial terms and measurement requirements before execution, formalising contracts, tracking obligations and evidence, and producing clear performance reports.
Methar addresses a fundamental problem in the sponsorship market: opportunities, agreements, and performance data are fragmented across personal networks, messages, spreadsheets, and disconnected documents. This makes sponsorship decisions inefficient, difficult to compare, and challenging to measure. Methar transforms that fragmented process into a structured, transparent, and auditable digital marketplace.
From an investment perspective, Methar combines a two-sided marketplace with a SaaS operating layer. This creates the potential for recurring revenue, network effects, and a proprietary sponsorship data layer that becomes increasingly valuable as participation and transaction volume grow. More sponsors, rights holders, and documented deals improve matching, benchmarking, decision-making, and market intelligence.
Methar’s ambition is to become the trusted digital infrastructure for the Saudi sponsorship market, with a clear path to expansion across the GCC as investment in sports, entertainment, tourism, culture, and live experiences continues to grow.