Floranow
B2B marketplace where florists and hotels order cut flowers direct from growers worldwide
Floranow is a Dubai-based B2B online marketplace where florists, wholesalers, hotels and event planners order cut flowers directly from growers in the Netherlands, Kenya, Colombia, Ecuador, Thailand and other countries, delivered through an uninterrupted cold chain. Founded in 2016 by Charif Mzayek, it closed a $3 million Series A co-led by Wamda Capital and Global Ventures in December 2019 and by April 2024 reported over 1,200 business customers, 160 staff and projected annual revenue of 40 to 50 million euros, serving the UAE and Saudi Arabia plus importers in more than 20 countries. Buyers order via the website or the Floranow Marketplace iOS and Android apps.