Connect Money
White-label card issuing and embedded finance for non-bank businesses in Egypt and Morocco
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Connect Money is a Cairo-based embedded-finance platform that lets non-bank businesses issue white-labeled debit, credit and prepaid cards (Visa, Mastercard and Meeza) and offer payments, lending, cashback and pay-later features to their customers without holding a banking licence. It handles card issuance, KYC, customer support, fraud monitoring and a branded mobile app, and operates in Egypt and Morocco. Founded in 2023 by Ayman Essawy, Marwan Kenawy and Momtaz Moussa, it raised an $8 million seed round in June 2024 led by DisrupTech Ventures, Algebra Ventures and Lorax Capital Partners, and reports more than 300,000 cards issued.